The 2025 Canton Fair, the 138th China Import and Export Fair, will be held in Guangzhou from October 15 to November 4 in three phases. This edition of the Canton Fair features many highlights, mainly in the following aspects: Record-breaking scale: The exhibition area reaches 1.55 million square meters, with 74,600 booths and over 32,000 participating enterprises, all of which are historical highs. Among them, approximately 3,600 enterprises are making their debut.

Gathering of high-quality enterprises: High-quality enterprises with titles such as high-tech, specialized and innovative, and single champion exceed 10,000 for the first time, a 10% increase over the previous session, accounting for 34% of the total enterprises. After strict evaluation by the Canton Fair, a total of 2,643 brand booth enterprises stood out.

Optimized thematic structure: There are 55 exhibition areas arranged across 13 major categories of products. The first phase focuses on "Advanced Manufacturing," showcasing a large number of cutting-edge technologies and smart products; the second phase emphasizes "Quality Home Products," catering to global buyers' diverse selections of exquisite home products; the third phase revolves around "Better Life," displaying themes related to personal lifestyle such as health and leisure, toys and maternity and baby products, and fashion, meeting the procurement needs of emerging consumption.

Rich featured products: On-site, 353,000 smart products will be exhibited. The Smart Healthcare area is established for the first time, attracting 47 enterprises to participate, displaying surgical robots, intelligent monitoring, and wearable devices. The Service Robots area continues, introducing 46 leading enterprises in the industry, exhibiting embodied robots, robotic dogs, etc.

Enhanced services: The "Pre-registration and Remote Certification" service continues to be offered, with new collaborations with travel agencies such as Ctrip, providing discounts on air tickets and hotels. A fully upgraded intelligent guidance system will provide navigation services for buyers on the Canton Fair APP for the first time, with a pilot of booth-level navigation services, and also provide buyers with the "ASK ME" smart exhibition assistance service.

Diverse supporting activities: The "Bridge of Trade" series activities are conducted guided by procurement needs, including 27 "Haobao & Haoni Explore Canton Fair" demonstration events, industry expert live interviews, and multilingual sessions. 19 themed forums will be held, showcasing the 2025 Canton Fair Design Innovation Award-winning products, and over 500 new product launch events will be launched.

Broader investment scope: Canton Fair's global partners have increased to 227, covering 110 countries and regions. Pre-registration of 207,000 buyers from 217 export markets has been completed, a 14.1% increase compared to the previous session. Among them, buyers from the EU, the US, and Belt and Road Initiative countries have increased significantly, and it is expected that both professional buyers and leading procurement enterprises on-site will exceed the previous session.